SMS Marketing People Love to Read

Today even with everything moving super fast online, SMS marketing is still super good for talking to customers. Text messages get seen by like 98% of people, which is awesome because it means your message gets through. But hey just shooting off a text won’t do the trick. If you wanna kill it in SMS marketing, you gotta write texts people don’t just glance at but wanna act on. This blog is gonna show you the ropes on doing just that.

Why Texting Your Customers Rocks

Before we get into the nitty-gritty of making great SMS messages, it’s a solid plan to get why texting for business is still a boss move:

Texts Get Crazy Attention: Your sent texts get eyeballed in just minutes, and the opening rates soar to like 98%. That’s way better than emails or different ways to chat.
Quick and Personal Vibes: SMS zaps straight into folks’ pockets. It’s got that personal touch, and folks check their phones a ton more than their emails or social feeds.
Easy Peasy but Packs a Punch: You don’t gotta make fancy pictures or write a novel for SMS marketing. It’s short and sweet, packs a punch, and takes any time to read.
Broad Access: Almost all folks have a cellphone, which makes texting a marketing method that’s reachable to folks of various backgrounds and places.

1. Get to Know Your Readers

The first step in crafting an SMS that people will read is to know your recipients. Since SMS feels very personal, you must shape your texts to fit your audience’s profile.

Who Are They?: Are your shoppers young slick millenniials or the type that’s a bit older and sticks to tradition? Your text’s vibe and the words you choose need to match what they dig.
Likes and Dislikes: Which stuff from your store do your readers fancy? Pull out old data and cook up messages that’ll hit the right notes using their past buys, behavior, or where they hang out.

2. Brevity is the Soul of Wit

Keep your texts brief and to the point avoiding any unnecessary verbosity.

SMS shines due to its conciseness. Customers often have loads going on so getting straight to the point with a quick text is crucial. Shoot for 160 characters—that’s the sweet spot for SMS to avoid messages getting clipped.

Tip: Nail down one main point in each text. If you pack in too much, your message’s power gets watered down.

3. Make a Punchy Call to Action (CTA)

Every SMS needs to nudge folks towards doing something particular. It could be clicking a link to a site buying something, or showing up for an event. That button you press to get people moving? It needs to be crystal clear.

Embrace Commands That Spark Action: Kick off with powerful actions such as “Shop Now,” “Claim Your Offer,” or “Join Us Today.”
Stir Up a Sense of Necessity: Toss in terms like “limited time,” “exclusive,” or “last chance” to spice up your deal. This technique encourages folks to respond with haste.
Simplify the Task: Make sure following through is a breeze. Put in a link, a contact number, or a way for a quick reply smoothing out the entire experience.

4. Tailoring Your Messages for Individuals

Making your SMS adverts more personal can up your game. Folks dig it when a brand chats with them like they’re the only one in the room. When you tailor a message just for someone, they feel pretty important, and that’s a big win for getting them interested.

Include the Recipient’s Name: Make sure to use the customer’s name in your message if your CRM system supports this feature. It builds trust and a personal touch.
Personalize Your Deals: Shape your offers around the customer’s recent actions. Say they picked up a new pair of sneakers, shoot them a special deal for cool socks or the latest kicks.
Deals Based on Location: If you’ve got the scoop on where your customers hang out, throw offers their way that jive with their current spot giving them a taste of that hometown hook-up.

5. Craft Offers That Grab Attention

To get folks to click and interact with your texts, you’ve got to dangle something worthwhile in front of them. You gotta make your pitch appealing, one-of-a-kind, and spot-on for your intended crowd.

Discounts and Specials: Slingin’ a price cut, markdown, or a deal that’s here today gone tomorrow can make customers jump at the chance.
First Dibs: Getting into swanky gatherings peeping new goodies first, or snatching stuff just for insiders—this kind of treatment makes a person feel like a VIP.
Goodies on the House: Man, who doesn’t dig a giveaway? If it’s on the house delivery or a lil’ something extra on the side with a purchase, folks tend to bite when they spot added value.

6. Keep it Real and Genuine

The vibe you give off in your text messages is mega important if you want to get folks to trust you and stay hooked. If your messages scream “I’m a robot!” or just feel too cookie-cutter, people will just skip over them. You gotta sound like you’re just chatting with them, you know? Nice and chill.

Throw in some Emojis (but not too many): Chucking in a few emojis can spruce up your texts making them seem more like you’re talking to a buddy. Just don’t get carried away, and keep those emojis in line with how your brand talks.
Keep it Real: Cut out the fancy talk and the hard sell. If you keep your tone real and just talk like a person, that’s gonna click with folks way more.

7. It’s All About the Timing

When you fire off a text, timing is just as critical as the content. Shoot a text at the wrong moment, and it may slip by unnoticed or might even bug the person getting it. Nailing the perfect moment to launch your SMS campaign is pretty much a must for nailing it.

Skip the Crack of Dawn or Dead of Night Texts: Gotta show respect for folks’ time. Texts tend to hit the mark when you send ’em either when the sun is high or later in the arvo.
Sync Up with Cool Dates: Linking up your texts with holidays, the change of seasons, or any big deal dates makes ’em feel way more on point.

8. Poke and Prod

Just like any way of reaching out to folks, SMS campaigns totally need you to do some poking and prodding. The more you put your messages through their paces the smarter you get about what gets your crowd buzzing.

A/B Testing: Test varying messages, calls to action, and incentives to discover which have superior performance.
Track Performance: Keep an eye on crucial metrics like open rates, click rates, and conversions to measure your campaign’s success.

Samples of Effective SMS Texts

Check out these examples of text messages that use the above advice:

Blowout Deals!“Yo [First Name]! Got a killer 24-hour sale comin’ your way! Slash 20% off your next buy with the code FLASH20. Hit up this link: [Link]”
VIP Sneak Peek“What’s up [First Name]? You’re in the inner circle so here’s a sneak peek at our latest gear! Score 15% off with VIPEARLY. Check it out: [Link]”
Hometown Hookup“Hello [First Name], we’ve cooked up an exclusive deal at [Store Name] just for you! Take 10% off your upcoming purchase. Swing by: [Store Address]”
Don’t Miss Out“Heads up [First Name], don’t forget about the big event comin’ up. Make sure you mark it on your cal!” Heads up! Remember to hit us up with a YES if you’re coming to our big shindig tomorrow. a few places left so claim yours fast. Can’t wait to catch you there!

Wrap-Up

Get your audience hooked with SMS marketing by sending texts they can’t wait to open. Stick to the top tips from this post, and craft SMS texts that are short, sweet, and packed with value. Focus on a personal touch clear calls to action, and keep things super simple. Texting like a pro can skyrocket your customer interaction, boost those sales figures, and keep your fans coming back for more. So go ahead, start texting and see the magic happen!