Rank Your website using “People Also Search For” (PASF) Keywords to Boost Search Intent Rankings
When it comes to optimizing content for search engines, it’s easy to focus on high-volume keywords. However, one powerful yet often underutilized feature is the “People Also Search For” (PASF) keywords. These keywords are not just related queries—they offer a direct glimpse into what users are looking for after their initial search. The best part? They often have lower competition and higher search intent.
In this guide, we’ll explore how to find PASF keywords and use them to drive targeted traffic to your website.
What Are PASF Keywords?
“People Also Search For” (PASF) keywords are suggestions Google displays when users click on a search result and then return to the search results page. These keywords act as hints about related topics users are interested in exploring.
For example, if someone searches for “best smartphones 2025” and clicks on a result, Google might suggest terms like:
- “affordable smartphones 2025”
- “smartphone buying guide”
- “5G smartphones under $500”
These keywords offer a goldmine of opportunities to target long-tail queries with high intent.
Why Focus on PASF Keywords?
- High Search Intent: PASF keywords often represent users’ follow-up questions, which means they’re closer to making decisions.
- Low Competition: Since these keywords are less targeted by competitors, you can rank higher with well-optimized content.
- Content Expansion: They provide ideas to expand your existing content, increasing its relevance and depth.
- Improved User Experience: By addressing PASF keywords, you’re directly answering user needs, which can reduce bounce rates and improve time-on-site.
Tools to Find PASF Keywords
Here are some tools and techniques to discover PASF keywords:
1. Google Search Results
- Perform a search query.
- Click on a search result and then hit the back button.
- Note the “People Also Search For” suggestions displayed under the clicked result.
2. Tools Like Keywords Everywhere
This browser extension shows PASF keywords directly on the search results page, along with search volume and CPC data.
3. Ahrefs or SEMrush
- Use their “Keyword Suggestions” or “Related Keywords” feature to find queries similar to PASF.
- Look for keywords with low difficulty and high intent.
4. AnswerThePublic
This tool generates a visual representation of related questions and topics, many of which overlap with PASF.
5. Google’s “Related Searches” Section
At the bottom of the search results page, you’ll find “Related Searches.” These often align with PASF keywords.
How to Use PASF Keywords in Your Content Strategy
1. Expand Existing Content
- Identify pages on your site that already rank for a primary keyword.
- Add a section addressing PASF queries to make the content more comprehensive.
2. Create New Blog Posts
- Use PASF keywords to develop hyper-targeted articles or FAQs. For example, if PASF suggests “best budget smartphones 2025,” write a dedicated post.
3. Optimize Meta Tags and Headlines
- Include PASF keywords in your meta title, description, and H2 headings to align with user intent.
4. Answer Questions Directly
- Use the PASF keywords to create FAQ sections within your content. This increases your chances of appearing in featured snippets.
5. Internal Linking
- Link between pages targeting similar PASF keywords to improve topical authority and user navigation.
Pro Tips for PASF Keyword Optimization
- Focus on Long-Tail Queries: PASF keywords are often long-tail, which means they’re highly specific and cater to niche audiences.
- Combine PASF with Search Intent Analysis: Understand whether the keyword reflects informational, navigational, or transactional intent, and tailor your content accordingly.
- Track Performance: Use tools like Google Search Console to monitor how your pages rank for PASF-related terms. Adjust your strategy based on what works.
- Use Schema Markup: Add FAQ schema to your pages to increase visibility in search results.
Real-Life Example of PASF in Action
Let’s say you’re targeting the keyword “best fitness trackers.” PASF suggestions might include:
- “fitness trackers for swimming”
- “fitness trackers with heart rate monitor”
- “best affordable fitness trackers 2025”
Here’s how you could act:
- Expand your article with sections like “Top Fitness Trackers for Swimmers” or “Affordable Options for 2025.”
- Write dedicated blog posts for highly specific queries like “Fitness Trackers Under $50.”
Conclusion
PASF keywords are a hidden gem for content creators and SEO professionals. By focusing on these high-intent, low-competition terms, you can rank higher, attract more targeted traffic, and ultimately meet user needs better than ever. Start incorporating PASF keywords into your content strategy today, and watch your rankings soar!
